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finance & economyMay 3, 2021

Digital transformation of ME’s $8 billion cooling industry on track


Global technology company SAP has announced its partnership with The National Central Cooling Company (Tabreed), the leading UAE-based international district cooling developer, in a move that will contribute to the digital transformation of the district cooling industry.

In the Middle East, population growth, diversified economic growth, the hot climate and government visions for environmental sustainability all favor the growth of district cooling. As a result, the Middle East’s district cooling market is valued at $8 billion, according to Global Market Insights, and poised for an 8 per cent year-on-year growth between 2021 and 2027.

Speaking of the partnership, Bader Saeed Al Lamki, CEO, Tabreed, said: “Tabreed is a dynamic and innovative company and we are always in a continues pursuit to streamline our processes to facilitate efficient growth, profitability and progress”.

“This digital transformation initiative we have embarked upon with SAP and Deloitte will greatly benefit our business. Access to real-time data would unlock additional analytical capabilities which further drive our financial and operational competitiveness and enhance our value add to our clients. I look forward to seeing the results of this strategic collaboration and the improvements that will no doubt benefit our employees and customers alike”, added Al Lamki.

As part of its digital transformation journey, Tabreed, working with Deloitte and SAP, will deploy a variety of innovative technological solutions, including the SAP S/4HANA business suite for real-time insights and analytics, the SAP Ariba platform for digitally-based and simplified procurement, SAP SuccessFactors for an improved human resources experience and the SAP Analytics Cloud for better data-driven decision making.

All the solutions will run on the SAP public cloud data centre in the UAE, in full compliance of data regulations.

“From the beginning of our engagement, we were very impressed with Tabreed’s technology roadmap, and today we, along with our global partner Deloitte, are proud to have partnered with them in this ambitious digital transformation journey,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “As an Intelligent Enterprise, Tabreed can scale up on our UAE public cloud data centre, exchange best practices from our utilities industry leadership and drive new digital business models.”

“As SAP’s number one global partner we are excited to be part of this transformative district cooling journey for Tabreed, to deliver a unique project which capitalizes on Deloitte’s breadth of expertise and digital transformation capabilities, as well as the wider global Deloitte network. By creating a more energy efficient system, and reducing carbon monoxide emissions, Tabreed is aligned with the current global focus on climate, and Deloitte is honored to be collaborating on this front,” said Tim Parr, CEO, Consulting, Deloitte Middle East.

Tabreed is a leading international district cooling developer based in the UAE providing energy efficient, cost effective and environmentally friendly year-round cooling solutions in the GCC, India, and beyond. Founded in 1998, and listed on the Dubai Financial Market, Tabreed’s cooling infrastructure is an integral part of the region’s growth.

The company now delivers over 1.404 million refrigeration tonnes to major residential, commercial, government and private projects. Tabreed owns and operates 86 plants in its portfolio across the GCC, including 73 plants in the United Arab Emirates, three in the Kingdom of Saudi Arabia, and five in Oman, one in the Kingdom of Bahrain, and others in the region. SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77 per cent of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want — without disruption.

Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives.

Deloitte & Touche (DME) is the affiliate for the territories of he Middle East and Cyprus of Deloitte NSE LLP (NSE), a UK limited liability partnership and member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (DTTL).

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