technology

DISCOVER NEW STANDARDS OF VISUAL PERFORA...
November 29, 2022
Huawei signs global ITU pledge to help 1...
November 24, 2022
FOOTBALL SEASON IS NOT COMPLETE WITHOUT ...
November 24, 2022

technologySeptember 28, 2022

Apple drops plan to boost iPhone production as demand falters


California, Sept. 28 (BNA): Apple is dropping plans to increase production of its new iPhones this year after an anticipated surge in demand failed to materialize, Bloomberg News reported on Tuesday, citing people familiar with the matter.

The company told suppliers to curtail efforts to increase assembly of its flagship iPhone 14 product family by as many as 6 million units in the second half of this year, Reuters reported.

Instead, the Cupertino, California-headquartered company will aim to produce 90 million handsets for the period, nearly the same number as a year ago and in line with Apple's original forecast this summer, the report said

Demand for the higher-priced iPhone 14 Pro models is stronger than for the entry-level versions and at least one Apple supplier is shifting production capacity from lower-priced iPhones to premium models.

Apple had this week said it would start manufacturing the iPhone 14, launched earlier this month, in India.

bna