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fashionDecember 10, 2020

Elie Saab joins Amazon's Luxury Stores platform in a bid to woo US shoppers

The Lebanese couturier has signed up to the e-commerce giant's new high-end concept


His designs are worn by Hollywood's elite, from Halle Berry and Jennifer Lopez to Angelina Jolie and Scarlett Johansson.

But you'll soon be able to shop Elie Saab's ethereal creations from somewhere other than select boutiques and luxury retail portals.

The Lebanese label has joined Amazon's new high-fashion platform, Luxury Stores, offering up the chance to shop its autumn / winter ready-to-wear line.

While Amazon may be known for stocking plenty of tech, homeware, music and high-street fashion, the e-commerce giant's new concept, which launched in September, is designed to rival luxury retailers such as Net-a-Porter and Farfetch.

It sets itself apart from the main Amazon site with an air of exclusivity; users must currently be invited to shop Luxury Stores, which can only be accessed on the e-tailer's app.

It is also only available to US customers at this time.

'Joining forces with Amazon is a step forward in Elie Saab’s business strategy, to strengthen its existence in the US market through a new widespread e-commerce presence, while also reaching a new generation of luxury shoppers,' said the label's chief executive, Elie Saab Jr.

Other designers currently stocked on the platform include Oscar de la Renta and Roland Mouret, as well as beauty offerings from La Mer and Cle de Peau Beaute.

Shoppers who haven't been invited to sign up to Luxury Stores can request access on the portal's website.

All items are sold directly from luxury brands, Amazon states, and complimentary returns and refunds can be made within 30 days of delivery. Unlike its main shopping arm, the concept also allows customers to view pieces in 360-degree detail, on virtual models with varying body types and skin tones.

Saab Jr revealed the label, founded by its namesake designer in the 1980s, would continue to focus on its digital offerings going forward.

“We saw Amazon has done things well, developing in a lot of sectors,” he told WWD. “We spoke a lot with key executives at Amazon, discussing their vision and how they saw the development of the activity, and integration in different markets.

“Everything we do will be focused around the digital realm.”

thenationalnews