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Natural cosmetics mark their presence in Lebanon

Feb 11

Natural cosmetics mark their presence in Lebanon

In the present climate, many of cosmetics enthusiasts are no longer only checking the price of a product before buying it, but also its ingredients.

BEIRUT: With the increased awareness about environmentally and health-friendly products, the global cosmetics industry is welcoming natural, organic, and cruelty-free alternatives, and Lebanon is joining in on that cosmetic venture.

The avant-garde Lebanese mindset that holds personal grooming in high esteem has always kept the cosmetic industry of Lebanon stimulated, and according to a 2018 report by the Ministry of Economy and Trade, among the country’s top exports list.

The active cosmetic industry of Lebanon encloses many of the country's most dynamic businesses, many of which are expanding their markets by including “green” and “clean” beauty products which are both healthy and eco-friendly.

“The modern consumer is becoming more discerning, knowledgeable, and demanding in his/her pursuit for healthier living,” Lynn Khoury Soubra from Lynn’s Apothecary told Annahar.