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Truebell targets expansion in projected US$14 billion MEA probiotic market

Jul 01

Truebell targets expansion in projected US$14 billion MEA probiotic market

UAE-based Truebell has announced plans to expand its portfolio of probiotic products following the opening of its new state-of-the-art distribution centre in Dubai Industrial Park.

Truebell has more than 60 global products in its portfolio including Yakult – a Japanese probiotic fermented milk drink - with Truebell management planning to broaden its probiotic offerings in the next 12 months.

“Probiotics are very sensitive products – often with very short shelf lives – therefore they require an efficient cold chain network in order to be delivered from where they are manufactured to the retailers where they are sold in a careful and timely manner,” said Truebell divisional manager, retail & food service, Bhushant J. Gandhi.

“We specialise in perishable air cargo products, so anything from 14 to 45 days. For our existing probiotic product Yakult, the Japanese probiotic fermented milk, we fly pallets over on a weekly basis to each of the GCC markets in which we distribute including UAE, Kuwait, Oman and Bahrain where we have our own facilities in each of these logistics hubs,” he added.

.arabianindustry.