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Gulfhost 2018 to feed needs of fast-growing food service market

Oct 30

Gulfhost 2018 to feed needs of fast-growing food service market

GulfHost 2018, the complete hospitality equipment and sourcing expo for the Middle East, Africa and Asia, opens at Dubai World Trade Centre (DWTC) today (Oct. 30) amid an expanding regional industry and sweeping shifts in consumer preferences as high-end hotels and mid-level options fight for market share with quick-service restaurants.

The industry-shaping expo, which runs until Nov.1 is co-located with DWTC’s trio of bespoke food shows. It will host 2,500 brands showcasing more than 8,000 products across six core sectors: Front of House, Back of House and Tableware, as well as new-for-2018 sectors Café & Bar; Gelato & Bakery and HORECA.

With the latest innovations transforming the foodservice and hospitality industries on display, seismic shifts in consumer habits will be debated at the GulfHost Restaurant Development Conference. Powered by the International Center for Culinary Arts (ICCA) in Dubai and the Middle East Food Forum, the conference is an open-door, transformative learning platform hosted by the shining stars of the regional F&B industry.

With Allied Market Research revealing a buoyant regional foodservice equipment market growing at a Compound Annual Growth Rate (CAGR) of 5.4 percent, heavy investment by commercial food outlets is driving demand. Top of the shopping list for full-service restaurants, hotels and quick-service restaurants is automated equipment which boosts process efficiency via smart, high-quality equipment solutions.

“Consumer preference has shifted from high-end luxurious hotels to mid-level and quick-service restaurants, owing to an increase in demand for value-for-money food products. Thus, the development of the hospitality industry is anticipated to continue driving market growth in food service equipment sales,” said Shankar Bhandalkar, Sr. Research Analyst, Foods & Beverages at Allied Market Research.

“Experimental food items, limited-edition menus and unique food combinations are the key factors increasing the popularity of quick-service restaurant chains. Customers prefer fresh, appealing, and appetising food at a reasonable cost. An increase in demand for ready-made food and healthy menus, coupled with changes in lifestyle and increased disposable income, have led to automated food service solutions replacing traditional cooking equipment in commercial kitchens.”

While the headline sectors of Front of House, Back of House and Tableware will be firmly on the radar of many of the tens of thousands of visitors who descend on DWTC for GulfHost 2018, the introduction of the three new zones will draw new attention, say show organizers.

“As the regional home for hospitality equipment sourcing, GulfHost 2018 will further service a vibrant region that continues to expand with fast-growing hotel, restaurant and innovative catering segments. The show provides industry heavyweights and new players with a unique opportunity to highlight how they are meeting rising demand for innovative equipment across a competitive foodservice sector,” said Trixie LohMirmand, Senior Vice President, Exhibitions and Conferences, DWTC.