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Beastro to re-imagine the deformalised dining scene in Dubai

Oct 10

Beastro to re-imagine the deformalised dining scene in Dubai

A new all-day dining venue, ‘Beastro’, which is now in its final stages of development, is soon to open at First Central Hotel Suites.

Making the announcement, Wael El Behi, general manager of First Central Hotel Suites, said: “Beastro’s approach is to adopt the great principles of deformalised dining - being around great food, approachable and engaged service, and a fun environment - and combine it with very market-friendly pricing. We are very excited to have the very first Beastro in Dubai and are confident it will create a strong and loyal customer following.”

This one-of-a-kind outlet is expected to open this month and has been inspired by an idea from the hotel’s executive chef Patrick Lanteigne and developed by Rachel Thomson, food and beverage (F&B) concept development and performance manager, The First Group.

Thomson said: “We saw a gap in the area for an innovative concept that embraces the words lively, quirky and approachable. Focusing on a comfort-food heavy menu at market disrupting prices, we are confident Beastro will be unbeatable in terms of positioning for the offering we have.”

Lanteigne added: “Beastro will offer fun and familiar food that is playful and cool. We are changing the way people think about the food they love to eat. The menu has been created from the ground up to be food that everyone loves and wants to have. Something new and yet familiar. Our cuisine is North American comfort food with a focus on taking classic dishes and making them fun and exciting.”

The brand development was undertaken in-house to ensure the ethos of the concept rang true. Thomson stressed: “We sourced high-quality, eco-friendly yet cost-effective products for our packing. We are using our own-branded Beastro stamp to brand our packages in-house. We also print our menus in-house to allow for greater flexibility and sustainability.”

Once open, Beastro will primarily cater to the local Barsha Heights (Tecom) market.