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Malabar Gold & Diamonds Taps Capillary’s Big Data Solutions to Enhance Customer Engagements

Jul 31

Malabar Gold & Diamonds Taps Capillary’s Big Data Solutions to Enhance Customer Engagements

Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 220 retail outlets spread across nine countries has partnered with Capillary Technologies, which helps consumer businesses achieve digital transformation using its Artificial Intelligence (AI) Powered technology platform. Capillary Technologies will help Malabar Gold & Diamonds upscale its Omni-channel customer engagement initiatives.

With big data gaining momentum, Malabar Gold & Diamonds has tapped a range of AI powered solutions by Capillary Technologies to analyze data resulting in better and seamless customer experience with personalization.

Capillary will help the leading jewellery brand to capture Omni-channel consumer data (across stores and online), understand consumer behavior along with their interaction with the brand at various touch points.

Commenting on the partnership, Shamlal Ahamed, Managing Director – International Operations of Malabar Gold & Diamonds, said, “We have been operating outside of India for the last 10 years. During this period, we have continued to acquire and increase our customer base. Over time, the data has grown to over 3.5 million verified customers. We understand that we have not been utilizing this strength, possibly due to lack of technology and expertise in this space. We are happy to partner with Capillary Technologies in helping us make sense of our big data and use it to give better service value to our customers.”

“The global retail landscape continues to change every quarter and it has become a way of life. We do take steps to adapt to these changes, but the fundamentals of retail remain the same, the right location, right product, right price, and right promotion. If we get the fundamentals right, generating walk-ins will not be a challenge. We need to depend on customer data to design the right value promotions for them,” he added.

Sunil Suresh, CMO & Global VP Strategy, Capillary Technologies, said, “Malabar Gold & Diamonds is one of the most trusted jewellery brands in GCC Region. With millions of walk in and repeat customer data, it is difficult to keep a track of the needs of every individual. We have stepped in to help the brand unlock opportunities, to enhance sales and customer experience through Insights+ Platform and our big data expertise”

“This partnership will empower Malabar Gold & Diamonds to manage their customers’ lifecycle through a data driven approach. Our technology solutions help businesses get ahead of the digital evolution and stay always consumer ready. Our expertise will benefit customers looking for personalized offerings and rewards,” he added.

With a strong presence in the MENA region, Capillary Technologies works with 400 marquee brands including Pizza Hut, Al-Futtaim, Red Tag, Majid Al-Futtaim, Wal-mart, KFC, Samsung, Aster Pharmacy across 30 countries.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 220 outlets spread across nine countries, 13 wholesale units in addition to offices, design centers and factories spread across India, Middle East & Far East. With an annual turnover of $4.51 billion, the company currently ranks among the largest jewellery retailers globally. With 11 cluster manufacturing units in India and GCC – the company currently has 9 jewellery brands to cater to the discerning needs of customers. Malabar Gold & Diamonds also features an online store – www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favourite jewellery any time and on any day from the comfort of their home.

About Capillary Technologies

Capillary’s technology solutions help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. The experience platform integrates Artificial Intelligence and Machine Learning to make it easy for brands to get deep understanding and insights into their consumers, engage consumers through personalised 1:1 communication, provide easy and connected cross channel commerce experiences and build loyalty to reward and retain their best consumers.

Over 300 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable.

Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures. Explore more at https://www.capillarytech.com/